Before You Sign.

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Seven steps, from "Am I the right owner?" to signing day.

• Are you the right owner?. The traits the owners who make real money have in common.
• Know your market before you buy it. How many customers can you actually sell to in your territory?
• What does the brand give you?. How to check you're getting real value for your royalty.
• Know the real cost. A fee worksheet to fill in before you sign.
• Read the disclosure document in 20 minutes. Where the real numbers are, and what to ask about them.
• The mediocre-dealer test. The calls to make before you sign, including to owners who left.
• Score any opportunity out of 100. A scorecard you can use on every brand you look at.